BEYOND MEAT - Go Beyond

Beyond Meat had its sights set on going public and needed a complete Brand overhaul and launch campaign. My team was utilized every step of the way, from Identity to brand and Social Strategy to production and, of course, Digital Creative.

We repositioned the brand from a “farm to table” to a “performance” product that offered similar nutritional value (and the same great taste) as traditional meat products. The “Go Beyond” campaign associated Beyond Meat with an aspirational mindset, promoting a thriving lifestyle through partnerships with elite athletes.

Re-building the brand from the ground up, the Beyond Meat we know today was born. From the now iconic logo, website, social media campaigns, and multiple digital campaigns supporting each product launch, I was incredibly proud to work alongside the Beyond team, bringing a sustainable and delicious product to market.