First Take Aviation is a start-up flight school, based at Van Nuys Airport in Los Angeles, California. I had the pleasure of working with the team, building the look and feel of the brand before launching in 2021 with the goal of making aviation accessible to all.

The logo, based on the “172 Preflight Checklist” is an 8 point safety procedure. Joining each point of the 8 step walk-around checklist makes up the shape of the plane once the inspection is complete. An iconic shape that’s also representative of the tight safety measures found in the school’s culture. Multiple iterations of the logo, with and without supporting type was rolled out across digital, social and custom merchandise.