My team partnered with TikTok & Postmates to create a Digital and Social campaign promoting their exclusive offering, “TikTok Treats”, Postmates’ first-ever “creator-led” menu.

Featuring some of the most popular food trends originating on TikTok, the four menu items were chosen from their tremendous engagement on the app: #BentoBox has been hashtagged about 262.7 million times, #PancakeCereal about 1.6 billion times, #WhippedCoffee about 2.2 billion times, and #CloudBread coming in with 3 billion and counting.

With those figures, it’s no surprise the month-long, L.A.-based promotion was a massive success for the the Chef’s, TikTok, Postmates, and the agency, with the campaign receiving press in Ad Age, The Business Insider, Adweek, L.A. Weekly, and more.