UNILEVER - Love Beauty and Planet

My team and I were lucky to join forces with Love Beauty and Planet several times throughout their #SmallActsOfLove campaign. These units are digital extensions of our A/V spots that rolled out into Vertical and Horizontal sizes that ran across Instagram and SnapChat. A supporting rich media campaign featured heavily in beauty publications such as Elle. The campaign performed extremely well for LBP with both paid and organic engagement breaking new records.

Raw Numbers - Social Performance

  • Over 4.1 billion earned PR impressions

  • Over 133K organic social video views

  • Over 388K organic social engagements

  • Over 21.1 million Snapchat users reached; our Snapchat experience drove Brand Favorability and Purchase Intent nearly 4 and 5X greater than typical CPG performance

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