The Atlanta Journal-Constitution

I had the privilege of being part of the AJC team in 2024, playing a senior role in their transformation from a celebrated regional newspaper into a dynamic modern media brand. As a key leader, I helped secure long-term engagement for future generations, ensuring the brand’s voice remained relevant and impactful across all platforms. Through strategic brand, consumer, and B2B campaigns, innovative partnerships, and high-profile sponsorships, we achieved a 20.5% increase in subscriber growth—exceeding all targets. This effort positioned the AJC as the definitive source of news for Atlanta, Georgia, and the Southern U.S., solidifying its role as an essential part of the community.