FX - What We Do In The Shadows S2

This campaign, and its cache of awards, proves great things happen when there’s trust in the client/agency relationship. The mission was to develop a campaign that was as unique, impactful, and entertaining as ”What We Do In The Shadows” itself, and we delivered.

The jewel of the media plan was the Vulture homepage takeover, a unit that my team and I have years of experience with. Rather than using existing animations from in-house, the FX team opened their doors and allowed us to source the original sketches featured in the show’s opening credits. Working along side my talented animator, we developed several takeovers, social motion posters, skins and banners that won two gold Promax awards and a Silver Clio as part of the integrated campaign.