My team and I were excited to get the call from our partners at CNN when it came time to launch CNN+, their original streaming service. While the service was short-lived due to a changing business landscape, the work is still both impactful and beautiful, and remains one of the largest campaigns I’ve executed.

I led a robust team of art directors, designers and animators through the massive launch, split across six different verticals. Starting with the talent grouping, shot by Mary Ellen Matthews, the digital “Army” comps, as they were referred to internally, were so impactful, they were chosen to lead the campaign in OOH, Social and Digital. Watch the video below to get an idea of the scope, size and detail of the campaign.