HBO - House of the Dragon: The Official Guide

My team and HBO MAX partnered to design and build the official House Of The Dragon guide to introduce fans to the new series and deepen the audience’s understanding of the show in a dynamic, immersive way.

Essentially a second screen experience, the site is composed of three different components. A character guide, a map of Westeros, and a Dragon Index. Fans can not only track blood and marriage lines but also learn more about each character and explore exclusive prop and costume photography and behind-the-scenes videos.

The website was first launched in the lead-up to the premiere and grew throughout the season with real-time updates that introduced new characters, locations, and plot lines mirroring each new episode.

The site reached over 1 million page views 11 days after the premiere, and ranked #2 in traditional organic search results, giving hbo.com enormous exposure.

Our hard work paid off, helping House Of The Dragon become a massive global success. The site won both a Webby and Silver and Bronze Clio awards in 2023, and received mainstream press coverage in the LA Times, Vulture and more.